What is digital marketing , and why does it matter? That’s precisely what I plan to discuss today. Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio. Examples of online digital marketing include: Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google. Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms. Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement. Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience. Leveraging traditional offline media for advertising