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Digital Marketing Tips 

In today's digital world, companies of all sizes and sectors have an online presence. That makes the competition for shoppers' attention fierce. Out of the 2.1 million ecommerce businesses in the US, only a fraction of them will be able to attract enough customers and grow online sales.

As an ecommerce merchant, you've probably figured out that digital marketing is critical for the long-term success of your online store. But what exactly is digital marketing, and how do you do it? Let's find out.

What Is Digital Marketing?

In pre-Internet days, businesses could promote themselves through billboards, television spots, direct mail, or store window displays. But with commerce and consumers (and, let's face it, most of our attention) moving to the online world, marketing and advertising have moved online, too. Marketers can now reach their target audience via digital channels such as social media, search engines, websites, text messages, and email, and these comprise what we think of as digital marketing or online marketing.

Why You Need Digital Marketing

Though the traditional channels are still in play, the digital marketing world offers several advantages.

  • With online marketing you can reach global audiences. 

  • Personalization allows you to target and segment more effectively.

  • Efficiency and automation let you do more with less marketing budget, even with a small marketing team.

  • Your brand can attain greater visibility across digital channels.

  • Software makes adopting digital marketing strategies faster and easier.

  • You can communicate with customers more rapidly and frequently.

  • Data collection and analysis enables your business to make better decisions.



Types of Digital Marketing

To capitalize on opportunities and stand out from your competition in this digital landscape, you need a successful digital marketing strategy. That means embracing a range of digital marketing activities. For example, software review site G2 has found that marketers using three or more channels in their campaigns see a purchase and engagement that's rate 250% higher than marketers using single channels.(1)

Your digital marketing strategy might include popular inbound marketing tactics like social media, paid advertising, email marketing, influencer marketing, content marketing, SEO strategy, Google Adwords, affiliate marketing, and conversion rate optimization.

And if your digital strategy doesn't yet include text marketing, it should. That's because text marketing consistently yields higher conversion rates than email and paid ads. G2 says text marketing “continues to be a best-kept secret ... 61% of marketers still don’t use it.”(2)

11 Top Digital Marketing Tips

Emotive helps ecommerce businesses harness the power of texting as a key component of a successful digital marketing strategy. But we know there's more to it than just texting, so we're sharing our best digital marketing tips with you.

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